Connect: 917-652-6736
"Absorb what is useful,
Discard what is not,
Add what is uniquely your own."
~ Bruce Lee
Fractional CMO
What is a Fractional CMO?
Fractional executives work as independent consultants. However, they are not consultants in the classical sense, because they take an active leadership or management role in the company that hires them, implementing changes and leading the organization just as their permanent counterpart would. They are hired on a project basis, a time-limited basis, or in some cases, on retainer, but they do not work full-time for any particular organization.
They may also be known as an interim executive, contract executive, part-time executive, temporary executive, fractional business executive, on-demand executive or executive-as-a-service.
Direction
Analysis
Strategy
Why Hire a Fractional CMO?
The advantages of hiring such professionals is their experience and that they do not require a full-time position. While fractional executives are highly skilled within their area(s) of expertise, they may require time to get acclimated to new industries.
Fractional management is in demand for small companies generating typically up to US$20 million in revenue, after that they tend to hire fulltime executives.
Benefit of a Fractional CMO
KNOWLEDGE
Tried and true marketing
The tests have been done and now implement what actually works.
TEAM TRAINING
Bringing your marketing team together
When the cog is working in the same direction, the company revenue improves.
REPORTING
What does the data mean?
Make sense in simple terms where you are and where you will be in 12 months
COVERAGE
Creative solutions for full coverage
When you delivery marketing everywhere, you win.
I'm excited to help your business thrive in the next 12 months! ~ Tim Cohagen
Tim Cohagen
Tim has a background in Digital Advertising spanning the past 20 years. Working at the largest digital ad agency in the World located in New York City, his client roster looks like a who's who of fortune 500 clients; JP Morgan Chase, Sanofi Lantas, The United States Army, Denny's Restaurants, Gucci, Coca-Cola, Ford just to name a few. Tim has advanced certifications from Google, Microsoft & Yahoo. Tim has attended Google University and travels by invitation to Google Headquarters regularly for advanced training classes only provided to a small group of certified Adwords Specialist. Tim has coded programs that have automated search advertising programs now used by many companies. Growth and strategy is his core value and he only works with a small set of clients.
Companies I've Helped Grow
WHAT PEOPLE SAY
Matthew G, SVP Bolton Inc.
Tim was the best choice made to look into our marketing. He was able to uncover our tracking was missing in so many areas. Our sales team is happier with lead quality and sales are up.
Melanie Q, Owner Ecomm
I wish we would have brought Tim in earlier. He showed us so many issue's with our website process and money left on the table. He'll be back yearly to work with us!
Jason D, VP Operations
If you think your inside marketing team has your company interest in mind, think again. I was so surprised to find we were not tracking call leads from our website. Thanks Tim!